Work & live with passion!

About
Hi there! I'm Jean, and thank you for visiting my e-portfolio.
Marketing has always been my passion, and I believe that brand equity can be strengthen through various online and offline marketing campaigns. It is a sense of achievement when the customer’s experience with the brand is enhanced for the better and it is also the motivation to allow myself to grow further and better with the brand.
Video Collection of Past Campaigns


FairPrice - TEFAL Pro Style Induction Cookware Loyalty Program 2016

FairPrice - Corelle Snapware Loyalty Program 2017

FairPrice - Visions Cookware Loyalty Program 2016

FairPrice On - Babymoji Contest

Cheers Loyalty Program 2017 : Episode 1 - Who's coming?

Cheers Loyalty Program 2017 : Episode 2 - Recognize that sound?

Cheers Loyalty Program 2017 : Episode 3 - The Reunion

Cheers Loyalty Program 2017 : Episode 4 - The Launch

Just Wine Club: Wine Dymystified 1 - How to open your wines?

Just Wine Club: Wine Dymystified 3 - Describing Your Wines

Faces of FairPrice: Jingwei and Serene

Faces of FairPrice: WanQi and WeiKai
Loyalty Program
Loyalty marketing gives me a sense of accomplishment, where I go beyond offers & promotions to reward new and existing customers. By enhancing the quality of their lifestyle, we also allow the brand to grow further, strengthening brand equity and customer's loyalty, ensuring that our products and/or services are always attractively competitive.
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Wine Pairing App
Click on the images to view the screenshots.
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Foodie Log '18
Love the food, share the love!




Aussie Trip '17
Enjoy the slower pace of life.




Thailand / Bangkok
My 'Second Home'